Retail store design for Mapro
Building a retail store for the brand : Mapro
Mapro is a leader in the fruit-based confectionary market in India and offers a full of fruit wide variety of delicious, high quality and nutritious food products for anytime hunger. The brand Mapro has a strong legacy in India, however they do not have any retail stores and solely depend on product distibution through general stores. Thus, Mapro was taken up as a challenge, so as to translate the brand’s identity and legacy into a physical space and create a retail store from scratch.
Empathise
Define
Ideate
Idealize
Key Insights
Until now, Mapro has depended on its products for brand promotion. However, Mapro is a brand in transition, and to rise up to a national level brand, it has to come up with a more modern promotion strategy. Through this concept, we aim to sell an experience. Our research shows that a majority of people associate Mapro with nature, greenery and fresh products. Hence, we will be working on the theme of “Nature”. The consumer experience has to be mesmeric; that is they have to forget that they are standing in a store and be transported to lush green valleys. The "try and buy" experience, Mapro's marketing strategy, will also be the focus of the stores
Vibrant
Fresh
Lively
Authentic
Natural
Imaginative
Mesmeric
Flavours of the valley
Without spending a dime on travel, experience lush green valleys and indulge yourself in an array of freshness! Mapro brings you natural and wholesome products; There’s something here to satisfy everyone’s craving!
FACADE EXPLORATION
WINDOW DISPLAY
NEW PRODUCTS - LOUNGE AND MAZAANA
VM EXPLORATION
Initial
Exploration
Final Concepts
Feeling of uneven topography,
will be depression in the facade and different shades of wood will be used
FACADE
WINDOW DISPLAY
STRAWBERRY INSTALLATION
Since Mapro is most known for their jam product, it was necessary to highlight the jam display. Hence a Strawberry shaped display was designed for the same
JAM DISPLAY
Strawberry walkthrough is one of mapro's iconic experiences, thus taking inspiration from greenhouse to recreate the same in a more modern way
MAZAANA DISPLAY
Mimicking the form of the farmer's crate in product displays, inderctly connects the customer's mind to authenticity
BILLING
COUNTER
Promoting their newer products like khakhra an spice drops
Complementing the idea of valley to mountain concepts.
adding levels also gives a feeling of elevation
FLOORING
Use of beetle leaves and kane basket that gives a feeling of authentic products
CEILING
Took inspiration from interconnected roots, a ceiling network derived from the form
Form Derivation, showing
Interconnecteion
Promotional ads
D
OING
T
HINKING
F
EELING
The side panels will contain the brand’s legacy
Racks here will be ergonomically designed to be accessible to kids
Mazaana being their new chocolate product line, is placed behind as it will give customers incentive to go behind.
Another best seller of Mapro., This will be second display customers interact with.
Visitor Journey
STRAWBERRY INSTALLATION
CANDY DISPLAY
MAZAANA DISPLAY
BOH ENTRY
SYRUPS, CRUSHES AND SQUASHES DISPLAY
ENTRANCE
KETCHUP AND DESSERT TOPPING DISPLAY
TASTING COUNTER
A new product placed in front as a VM strategy
WINDOW DISPLAY
BILLING COUNTER
Displaying their new Mazaana chocolate line
Placing jams to be an initial touch points as they are one of Mapro’s best sellers.
Displaying their new Mazaana chocolate line
JAM DISPLAY
TASTING COUNTER
WINDOW DISPLAY
LOUNGE DISPLAY
BAGGAGE COUNTER
D
T
F
- Impulse buying of new products
-My purchase is totally worth it
- Content, happy
D
T
F
- Keep baggage in the shelf and pick up a tag
- I better keep the tag safe
- Relaxation, free
-Tasting new products in the store
- Oh, this tastes yummy! So many flavours available!
- Delicious, intrigued
D
T
F
T
F
D
-Mist sprinkler gives you a refreshing feel
Am I in the valley?!
Suprising, refreshing, thrilling
