Retail store for the brand
THE WATERBASE LIMITED
About the project
The Waterbase Ltd. is a leading manufacturer of high quality shrimp feed in India. They wanted to introduce a Retail/Experience store that aims to educate the consumers about the brand and how beneficial their products are. Their store requirement included an experience zone, product displays, an interactive zone, lounge area and the
reception.
Top view
Experience zone
Reception
Lounge area
Farmcare Products
Shrimpfeed Products
Entrance
The Facade
The pictorial representation of the shrimp tail coming out of the wave formed represents the word 'Waterbase' which is "directly from the base" and highlighting the purity of their products the brand offers
Interiors
Wavy pattern of water has been depicted through out the store layout that gives a sense of continuity
Fully utilized the pillar element of the site and transformed into a graphic element that provides a sense of freshness.
Right Wall
The visually bulky product line are displayed in a minimal and subtle manner to highlight the product.
The display is designed in an informative manner to let the customer experience the product and have pure knowledge about it
Left Wall
Colour coding used to highlight individual product and their benefit specification.
The display is designed is such a way that it gives importance to each product
Lounge area
Graphics communicating the brand legacy of the Waterbase Ltd
A comfortable zone provided for the consumers to sit, discuss and understand the brand.
Reception
A small connected counter glass artificial aquarium to provide a the users a feeling of connection with the brand.
Experience zone
A lit interactive zone to attract and educate the consumers about the process and methods included in shrimp farming
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Final Execution
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